Privacy Policy

Last updated: 30 October 2026

DARIIA DAY respects your privacy. This Privacy Policy explains how we collect, use, share and protect your personal data when you visit dariiaday.com, purchase our silk or makeup products, create a customer account or contact us.

1. Who is responsible for your personal data?

The controller of your personal data is:

DARIIA DAY
Registered office: 65 rue de la Fédération, 75015 Paris, France
SIREN (French company identification number): 934 380 395
Email: contact@dariiaday.com

We process personal data in accordance with the General Data Protection Regulation (GDPR), the French Data Protection Act and other applicable laws.

2. Personal data we collect

Depending on how you interact with us, we may collect:

• Contact details: your name, email address, telephone number, billing address and delivery address.

• Order information: products purchased, order history, payment status, delivery details, returns and refunds.

• Account information: information associated with your customer account, if you create one.

• Customer service information: messages, enquiries and photographs of products or packaging you send in connection with a return or complaint.

• Marketing preferences: your subscriptions, consent choices and unsubscribe requests.

• Technical information: IP address, browser and device information, security logs and, depending on your cookie choices, information about how you use our website.

Payment details are processed by our payment service providers. The information available to us depends on the payment method and provider used.

We collect personal data directly from you, automatically through the website where permitted, and from service providers such as payment processors and delivery partners when necessary to manage your order.

Information required to process an order is identified during checkout. Without it, we may be unable to fulfil your purchase. Subscribing to marketing communications is optional.

3. How and why we use your data

Orders and customer service

We use your data to manage purchases, payments, deliveries, returns, refunds and related enquiries.

Legal basis: performance of our contract with you, or steps taken at your request before entering into a contract.

Customer accounts

If you create an account, we use your data to maintain it and provide access to your order information.

Legal basis: performance of the account service you request.

Legal obligations

We process relevant data to maintain accounting records, comply with tax requirements and handle legally required product safety matters.

Legal basis: compliance with our legal obligations.

Security, fraud prevention and disputes

We use relevant data to secure the website, prevent fraud, manage disputes and establish or defend legal claims.

Legal basis: our legitimate interests in maintaining a secure business and protecting our customers and rights, balanced against your rights and freedoms.

Marketing communications

We use your contact details to send news, product launches and offers where you have consented.

Where permitted by law, we may also email existing customers about our own similar products, with an opportunity to opt out when their details are collected and in every message.

Legal basis: consent, or our legitimate interest in promoting similar products to existing customers where legally permitted.

You can unsubscribe at any time using the link in each marketing email or by contacting us. This does not stop essential communications about your orders.

Website measurement and personalisation

Where relevant tools are enabled, we may process browsing information to understand website usage, personalise content or measure advertising performance, in accordance with your cookie preferences.

Legal basis: consent where required. Strictly necessary technologies are used to provide the website and services you request.

4. Who receives your data?

Access to personal data is limited to authorised personnel and recipients who need it for the purposes described in this policy.

Depending on the services used, these may include:

• Shopify, which provides our e-commerce platform.

• Payment service providers.

• Warehousing, fulfilment and delivery partners, including partners handling dispatch from France or Poland, depending on the products ordered.

• Website hosting, IT support and security providers.

• Customer service and email communication providers.

• Analytics and advertising providers, where enabled and subject to the required consent.

• Accountants, legal advisers, insurers and competent public authorities where necessary.

We share only the information necessary for the relevant purpose.

Service providers acting on our behalf must process personal data under appropriate contractual terms. Some recipients, including certain payment providers, may act as independent controllers for their own processing.

For information about Shopify’s handling of personal data, please see the Shopify Privacy Policy.

Details of providers using optional cookies or similar technologies are available through our website’s cookie consent interface.

5. International transfers

Some service providers, including Shopify and its service providers, may process personal data outside the European Economic Area.

Where this occurs, transfers must be covered by an appropriate legal mechanism, such as a European Commission adequacy decision or Standard Contractual Clauses, together with additional safeguards where necessary.

You may contact us at contact@dariiaday.com for further information about the safeguards applicable to your data and how to obtain a copy.

6. How long we keep your data

We retain personal data only for as long as necessary for its purpose:

• Orders and customer service: for the time needed to fulfil your order and manage related enquiries, returns and warranties. Relevant records may then be retained in restricted archives for applicable legal limitation periods, generally five years for contractual claims, unless another period applies.

• Invoices and accounting records: for 10 years where required by French accounting law.

• Customer accounts: while the account remains active. Following an account deletion request, information that must be retained for legal reasons is kept separately with restricted access.

• Customer marketing data: during the commercial relationship and, generally, for up to three years after it ends, unless you unsubscribe earlier.

• Prospect marketing data: generally for up to three years after collection or your last active contact with us, unless you withdraw consent earlier.

• Marketing objection records: the minimum information necessary to respect your objection is retained for at least three years and is not used for marketing.

• Return photographs: for the time needed to assess and resolve the request. If a dispute arises, relevant photographs may be retained in restricted archives for the applicable legal limitation period.

• Cookies and similar technologies: for the periods stated in our cookie consent interface.

Where information must be retained for legal reasons, access is restricted and it is not kept in active use for unrelated purposes.

7. Cookies and similar technologies

Our website uses cookies and similar technologies.

Strictly necessary technologies

These support functions such as the shopping basket, checkout, security and remembering your privacy choices. They do not require consent where a legal exemption applies.

Optional technologies

Where enabled, optional technologies may measure website usage, personalise content or support advertising. Technologies requiring consent are not activated unless you agree.

You can accept, refuse or customise optional cookies through our cookie consent interface. Refusing optional cookies must be as easy as accepting them.

You can withdraw or change your consent at any time by reopening the cookie preferences available on the website.

Our cookie consent interface provides information about the technologies actually used, including their providers, purposes and durations. Browser settings provide an additional way to manage cookies.

Refusing optional cookies does not prevent you from making a purchase.

8. Personalisation and automated processing

Where enabled, product recommendations or marketing content may be personalised using your purchases, preferences or browsing activity, subject to the required consent.

You may object at any time to the use of your data for direct marketing, including related profiling.

Our payment and security providers may use automated tools to identify potentially fraudulent transactions. If you believe an automated check has incorrectly affected your order, please contact us so that we can investigate and arrange human review where applicable.

Where a decision based solely on automated processing produces legal effects or similarly significantly affects you, you have the safeguards provided by applicable law, including the right to request human intervention, express your views and contest the decision where applicable.

9. Your rights

Subject to the conditions of applicable law, you may:

• Request access to your personal data and a copy of it.

• Correct inaccurate or incomplete data.

• Request deletion of your data.

• Request restriction of processing.

• Object to processing based on legitimate interests.

• Object at any time to direct marketing, including related profiling.

• Receive eligible data in a structured, commonly used and machine-readable format and request its transfer to another controller where technically feasible.

• Withdraw consent at any time, without affecting the lawfulness of earlier processing.

• Provide instructions concerning the handling of your personal data after your death, as provided by French law.

To exercise your rights, email contact@dariiaday.com.

We may request additional information where reasonably necessary to verify your identity. We normally respond within one month. If a lawful extension is necessary because of the complexity or number of requests, we will inform you within that first month.

Exercising your rights is normally free of charge. Where permitted by law, manifestly unfounded or excessive requests may be refused or subject to a reasonable fee.

You may also lodge a complaint with the French supervisory authority, the Commission Nationale de l’Informatique et des Libertés (CNIL), at www.cnil.fr, or with another competent supervisory authority.

10. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or disclosure.

No online service can guarantee absolute security. Please keep your account credentials confidential and contact us if you suspect unauthorised use of your account.

When sending photographs for a return or complaint, please show only the product and packaging wherever possible, and avoid including unnecessary personal information.

11. Third-party websites

Our website may contain links to third-party websites or services. Their handling of personal data is governed by their own privacy policies.

12. Changes to this policy

We may update this policy to reflect changes in our services, practices or legal obligations. The current version will be published on this page with its update date.

Where required, we will notify you of significant changes or request your consent.

13. Contact

For questions about this policy or to exercise your personal data rights, contact:

DARIIA DAY
65 rue de la Fédération
75015 Paris, France
SIREN: 934 380 395
Email: contact@dariiaday.com